iFetch puts together a multidisciplinary team with strong competence in key areas such as multimedia, computer vision and language understanding both from universities and from a leading ICT company. iFetch will leverage Farfetch’s unique and rich product knowledge base, massive (multimodal) training data and experience in deploying and maintaining large AI systems ensuring a successful research program.
iFetch ambition is to research conversational technology and algorithms that will make an impact. We are addressing two critical challenges with high-impact:
Tracking the evolution of the shopping needs throughout conversation;
Relate product categories and characteristics to the conversation which thus leads to a better user engagement.